japai* is a purpose-driven branding agency creating purpose-driven brands. Bishkek, Central Asia.
Our purpose is to redefine branding as a force for connection, creativity, and ethical transformation, building brands that don’t just sell, but serve.
the story
#mild2wild
Once upon a time, two close friends obsessed with bold ideas decided they’d had enough of hollow brands and boring, predictable advertising.
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We were just two creatives, fed up with forgettable campaigns that lacked guts. We missed the golden era of advertising, when brands weren’t afraid to be bold, clever, and impossible to ignore.
We wanted to bring that spirit back. To make branding an adventure again. To challenge clients to think differently. To refuse the dull, the safe, the uninspired.
Our instincts were predatory, our thinking, untamed. Strategy felt like a hunt. Creativity felt like survival. So we embraced the wild.
We became japai*.
Wild By Design.
At japai*, creativity is less a method and more a reflex. Default setting is to question, stretch and occasionally annoy the brief until something sharper appears.
The result is work that carries meaning, fits culture and moves a bit further than expected, at least in most cases.
Mission
To enjoy the creative process. That's it.
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Creativity is at its best when it’s genuine, fearless, and driven by passion. Our mission is to fully immerse ourselves in the creative process, not just as a job, but as something we love doing.
We find joy in crafting bold ideas, in seeing our clients get excited about the work, and - most importantly - in knowing that our creativity leaves a real impact on society and the environment.
When creativity is fueled by purpose, it doesn’t just sell, it sparks change. That’s why we push boundaries, challenge norms, and create branding that isn’t just beautiful, but meaningful.
Vision
A world where every brand has a purpose beyond profit.
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We envision a world where businesses drive social change, sustainability is second nature, and branding is a force for real impact. In this future, brands don’t just compete for attention, they take responsibility, create connections, and transform industries.
At japai*, we believe branding should be more than aesthetics or market share. It should stand for something, spark conversations, and leave the world better than it found it.
We don’t wait for this future, we build it. Every brand we craft makes sense, makes waves, and makes a difference.
the pack
A wild vision needs a fearless team. We gather diverse, passionate minds who don’t just think outside the box, they tear it apart.
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Co-Founder, CEO
Andrey leads into the unknown, keeping things moving forward with focus, clarity and a constant search for the next opportunity.
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Co-Founder, Creative Director
Rysbek connects strategy with bold ideas, spotting what others overlook and shaping a creative direction that makes brands hard to ignore.
join the pack
Think you belong in the wild? Prove it.
01/ Pick your beast totem
02/ Define your superpower
03/ Send your CV to wolf@japai.agency
No followers, no fences, no guarantees.
Just people who prefer doing things their own way.
jr. account manager
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jr. account manager 🎯
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Do you have a keen eye for design, a passion for visual storytelling, and a flair for creativity? japai* is in search of a talented Graphic Designer to bring our campaigns to life. This role provides the opportunity to work on diverse projects, and contribute to the visual identity of Japai.
Key responsibilities:
Conceptualize and design engaging visual content
Collaborate with the beasts to develop creative solutions
Ensure consistency in brand messaging
Stay updated on design trends and best practices
graphic designer
✏️
graphic designer ✏️
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Are you a driven individual with a knack for building strong client relationships and managing projects? We are seeking a Junior Account Manager to join our team. This role offers an exciting opportunity to work closely with clients, collaborate with creative teams, and drive the success of our projects.
Key responsibilities:
Act as a liaison between clients and the pack
Manage project timelines and deliverables
Develop and implement account strategies
Ensure client satisfaction and retention
motion designer
🎉
motion designer 🎉
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Are you passionate about bringing designs to life through animation, with a knack for visual storytelling and a creative spirit? japai* is seeking a talented Motion Designer to add dynamism and flair to our digital content.
Key responsibilities:
Conceptualize and create captivating animations
Participate in brainstorming sessions, present ideas, and incorporate feedback
Continuously update skills and knowledge of emerging technologies, design trends, and animation techniques
The Flair
If you’re here, you’re not just a designer or strategist, — you’re a builder of brands that actually matter. Before you start a project, check yourself against these principles.
If you can’t tick them all, fix it or drop it.
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We create branding that matters, not just branding that looks good.
If it doesn’t create change, why are we making it? Branding as we see it, starts with clarity of purpose and ends with meaningful impact. We don’t chase trends, we chase truth. When a brand knows who it is, what it stands for, and why it exists, every decision becomes easier and every message hits harder.
Without purpose, design is just decoration.
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We are wild by design and allergic to safe.
If it doesn’t turn heads, it’s not ready. If it does, make it turn faster. Forget "just enough", we go for "holy sh*t". Because in today’s sea of sameness, only the brave get remembered. We turn brands into beasts — wild, strange, and impossible to ignore.
We exist to provoke, not to please.
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We don’t assume, we investigate. Then we investigate harder.
40% of every project is research, because we don’t do branding based on guesswork or gut feeling. We dive into the data, the context, the culture, the audience, the real stuff that shapes how brands live and breathe. Insight is our unfair advantage. Surface-level branding dies fast. Ours goes deeper, and lasts longer.
We research like animals hungry for truth, obsessed with context.
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We’re not afraid to try, fail, build, rebuild, and experiment again.
If you’re not lost sometimes, you’re not exploring enough. At japai*, we thrive in the unknown by exploring new tools, technologies, metaphors, and collaborations. Whether it’s AI-generated poetry or folk patterns from remote mountain villages, we fuse the strange and the strategic to discover what others miss. We’re not afraid to get messy if it leads to something meaningful.
Remember, Silk Roads are for tourists.
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We don’t fear critique, we hunt it down.
If everyone agrees, something’s off. Or worse, no one cares. Brutal honesty is fuel. That’s why we seek feedback that hurts a little, because it means we’re growing. We’d rather burn through five bad ideas than run with one mediocre one. Growth isn’t always pretty, but it’s always worth it. We want heat because fire makes things stronger.
We welcome brutal feedback and fire that makes us sharper.