[x] japai*

Projects

Design sheet: a stylized combination of letters 'K' and 'G', along with a blinking smiley and peace fingers. The design includes variations for 'Made in Kyrgyzstan' branding, kids, and eco lines, displayed on a red background with Kyrgyz text.
01/

Made in Mountains

A country-of-origin mark, yellow and red stripes, and a creative strategy built around mountains and pride. A producer-country brand concept connecting products, retail shelves and communications.

Read the story ↗
Silhouette of a person running by a concrete wall with neon symbols; text reads 'JARR' and 'Train Like a Beast.'
02/

JARR

A local running club approached us with grand aspirations. They sought comprehensive branding and positioning support, a clear communications strategy, and innovative ideas to build a strong, vibrant community.

Read the story ↗
The toot logo on an orange background
03/

toot

We strategically transformed toot from a discount shoe retailer into a vibrant, empowering style brand. The rebranding shifted perceptions, connecting deeply with a younger, fashion-conscious audience.

Read the story ↗
Modern living room with orange armchair, teal pillow, abstract artwork, and bookshelf against a teal wall.
04/

Janmates

When a local online bookstore approached us, they were looking for more than just a facelift. They need a brand that would resonate with book lovers and culture enthusiasts alike.

Read the story ↗