Gather the evidence
Keep the brief, research and sources with the project. The team can revisit the original material and understand the thinking behind a decision.
[Sources][x] A brand management system by japai*
Brandos
The whole brand.
The work that matters.
Research, strategy, words and visual language in one system. See what has been defined, what supports each decision and what still needs work.
01/ The big picture
Every decision
has a place.
The brand platform brings separate pieces of work together. Key artifacts stay in view, disciplines provide structure and statuses show where the work stands.
02/ The thinking inside
More than
a text field.
Each artifact pairs the work with shared guidance: what to define, why it matters and what a useful result looks like.
- A clear structure instead of a blank page.
- Connections to sources and other decisions.
- Separate reading and editing modes.
03/ From evidence to action
One project.
A connected process.
Define the brand
From audience and positioning to personality, words and visual language. Each decision has a place, a structure and guidance to help the team develop it.
[Platform]Review the whole
Spot gaps and review connections and consistency. When AI is connected, request an additional review. The team remains responsible for the final decision.
[Review]Put it to work
Select the relevant material and assemble a guide for putting the brand into practice. Later, prepare a case study with the challenge, decisions and project results.
[Guide / Case Prep]04/ Common ground
Context for the team.
Clarity for the client.
[x] For the people building the brand
Strategists, designers and account managers work within a shared project structure. They can check the scope, find source material and revisit the decisions already made.
[x] For the people growing the business
See what makes up the brand and what the team has prepared. A guide brings the relevant material to the people using it in communications, design and everyday work.
Brandos grew out of our practice at japai*: research, strategy and creative work should stay connected throughout a project.
05/ FAQ
Good questions.
What is Brandos?
Brandos is a brand management system we are building at japai*. It helps a team collect research, develop a brand platform, review decisions and prepare material for working with the brand.
What is a brand artifact?
A specific piece of brand work: positioning, a mission, an audience profile, a tagline or a colour palette. Artifacts are organised into disciplines so that each part has a clear purpose.
Can the methodology be customised?
Yes. A shared template defines disciplines, artifacts, fields and guidance. It is managed centrally to keep projects clear and comparable. The scope of work is selected for each project.
Does Brandos create the strategy for us?
People develop the strategy. The system helps structure the work and identify gaps. AI review requires a connected model and provides recommendations that need to be assessed in the context of the project.
Can I see real client projects?
Working projects are only accessible to members with the appropriate permissions. This page shows the fictional Mompoh brand to illustrate the interface and approach, not the results of a client engagement.
How can I get access?
The Mompoh and Doskeh demo is open without registration, in read-only mode. If you already have an account, sign in to Brandos. To use the system in a project with japai* or discuss it for your team, get in touch. Access and the working arrangement are agreed individually.
[x] Start with your challenge
Bring your
brand together.
Tell us what you are working on. Let’s discuss how the japai* approach and Brandos can help your project.
