AUDIT
THE AUDIT by japai* is a one-time diagnostic service designed to test the strength, consistency, and relevance of your brand as it lives in the real world.
It’s not about opinions — it’s about proof. We look at how your brand actually performs across channels, teams, and materials. And we tell you, with brutal honesty, whether you’re good… or in trouble.
What is Brand Check-Up?
A brand audit (or brand check-up) is a one-time assessment that helps you understand the current state of your brand — how it’s perceived, how consistently it’s applied, and whether it still aligns with your strategy, values, and audience expectations.
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A brand audit, also known as a brand check-up, is a comprehensive, one-time evaluation of a brand’s current state across various dimensions, including strategy, visual identity, verbal identity, and application. The primary purpose of a brand audit is to assess how well a brand is performing in terms of consistency, relevance, alignment with business objectives, and audience perception.
The audit typically includes an analysis of brand assets (such as logo, typography, color palette), messaging (tone of voice, key communication points), and implementation across internal and external touchpoints (including marketing materials, digital platforms, and partner usage). It may also involve stakeholder interviews, competitor benchmarking, and audience feedback to identify gaps, inconsistencies, or misalignments.
A brand audit does not involve creating new brand elements but serves as a diagnostic tool to determine whether a brand requires refinement, repositioning, rebranding, or improved governance. The outcome is usually a report highlighting the brand’s strengths and weaknesses, accompanied by actionable recommendations for improvement or confirmation that the brand is functioning effectively.
Feel like
something’s off?
Not every brand needs a rebrand.
But every brand needs a reality check.
It’s time to audit if...
Your materials feel different from one another — and you can’t explain why.
You’re preparing for growth or investment and want to ensure brand readiness.
You’ve seen signs of brand erosion: confusion, mixed messages, inconsistent design.
You want clarity before committing to new branding, a campaign, or outside support.
Clarity. Confidence. And a ctA.
a clear, structured assessment of your brand’s current state — where it’s working, where it’s slipping, and where it needs attention. We don’t do guesswork. We show you the evidence.
Unbiased & Brutal
A sharp outside perspective that reveals the real state of your brand. No politics, no sugarcoating — just facts, inconsistencies, and clear calls to action.
From Core to Collateral
We evaluate everything: brand essence, messaging, visual identity, customer experience, and even how your team talks about the product. Nothing slips through.
High Impact, Low Waste
No bloated timelines, extra hires, or vague recommendations. Just expert insight, delivered fast — so you save time, money, and avoid blind spots.
It’s not a rebranding project.
It’s not strategy development.
It’s not day-to-day brand support.
It’s a one-time, high-impact snapshot of your brand’s current condition — the clarity you need before you invest time, energy, or budget into what's next.
What it is not
Go Deeper
Build a stronger brand foundation.
If a check-up isn’t enough...
THE AUDIT shows you where your brand stands today, but if the results reveal deeper issues like misalignment, outdated positioning, or strategic gaps, we don’t stop there.
Our flagship service, THE PLATFORM, helps you rebuild from the ground up with a clear strategy, bold identity, and unified messaging. And once your brand is back on track, THE MANAGER keeps it consistent, sharp, and protected as you grow.