Platform

Our core offering is a comprehensive branding platform that empowers your business with clear strategy, distinct identity, and practical tools for consistent implementation.

A strong, purposeful brand platform ensures your brand consistently resonates, creates competitive advantage, and grows meaningfully within your market.

Your brand platform is the strategic foundation of your business identity. It provides ready-to-use branding artifacts essential for consistent and impactful communication across all customer touchpoints.

What is a Brand Platform?

  • A brand platform includes:

    • Clear brand purpose, mission, and foundational values.

    • Well-defined brand archetype and positioning strategy.

    • Distinctive visual and verbal identity.

    • Practical guidelines for adapting branding elements.

    With a solid brand platform, your brand is positioned to stand out distinctly in the market, ensuring every marketing action contributes meaningfully to brand equity and business growth.

We offer three branding packages designed to match your business goals, budget, and desired level of detail.

Regardless of the package, you will receive a strategy that defines who your brand is, how it looks, how it sounds, and what messages it conveys. Plus, a clear understanding of how your business aims to improve your customers’ lives through its product.

the PACKAGES

01 / Agile Sparrow

Price: X

Good for:

  • Startups and small businesses needing foundational professional branding.

  • Companies looking to clearly define their brand identity.

What makes it unique?

Essential, strategic branding delivered swiftly, enabling immediate action. Clearly defined brand purpose, positioning, and visual style, serving as a reliable platform for future growth.

  • 1. Research (1 week)

    • Market and competitive analysis (up 4 companies).

    • Basic audience insights.

    2. Platform Development (1-2 weeks)

    • Fundamental branding artifacts.

    • Clear tone of voice and key messages.

    • Logo (1 concept, 2 refinement rounds).

    • Essential visual identity.

    • Simple guidelines for imagery and communication.

    4. Marketing and Sales Adaptation

    • Basic marketing collateral.

    • Easy-to-follow digital and offline usage guidelines.

    5. Brand Book (30+ pages)

    • Concise brand guidelines for immediate business application.

    6. Implementation & Support

    • One implementation consultation.

    • 2 rounds of revisions.

    • Basic implementation planning

    • Standard 9-to-5 support availability for up to 2 weeks

02 / Clever Fox

Pricing: 5X

Good for:

  • Companies seeking strong branding without overly complex deployment.

  • Businesses wanting a powerful identity with controlled collateral outputs for efficient resource management.

What makes it unique?

Strategic depth balanced with practicality. Comprehensive brand essence with controlled collateral output, ensuring efficient and focused implementation.

  • 1. Research (2-4 weeks)

    • Founders' interviews and insights.

    • Competitor analysis (up to 6 companies).

    • Audience research (up to 50 respondents).

    • Quick audit for social initiative integration opportunities.

    2. Platform Development (3-4 weeks)

    • Essential brand foundations.

    • Brand archetype definition and branding strategy.

    • Adaptable communication metaphors

    • Logo development (2 concepts, 3 refinement rounds).

    • Fundamental visual identity (colors, typography).

    • Communication style and photography guide.

    3. Marketing and Sales Adaptation

    • Core marketing materials (business cards, presentations, social media).

    • Clear recommendations for digital integration.

    • Limited collateral adaptation to maintain efficiency.

    4. Brand Book (70+ pages)

    • Integrated guidelines ensuring unified brand presence.

    5. Implementation & Support

    • Training and initial support.

    • Moderate deployment planning with structured guidance

    • 3 rounds of revisions, and 9-to-5 support availability for up to 6 weeks.

03 / Alpha Wolf

Pricing: 15X

Good for:

  • Companies aiming to become market leaders.

  • Businesses oriented toward scaling and long-term growth.

  • Brands requiring deep strategic brand development across all touchpoints.

What makes it unique?

Unparalleled strategic depth and complete customization, offering detailed audience research, a comprehensive brand platform, full identity development, and unlimited creation of marketing collateral during the support period. It’s ideal for businesses aiming for market dominance.

  • 1. Research (4+ weeks)

    • Detailed audience insights (up to 250 respondents, focus groups).

    • Comprehensive competitive analysis (up to 8 companies), market trends, and cultural shifts.

    • Strategic selection of social initiatives aligned with Brand Purpose.

    2. Platform Development (3-4 weeks)

    • Definition of Brand Purpose, mission, values, and philosophy.

    • Positioning and differentiation strategies.

    • Comprehensive tone of voice and adaptable communication metaphors.

    3. Identity Creation (4-6 weeks)

    • Logo development (3 concepts, 5 refinement rounds).

    • Complete visual identity system (colors, typography, graphics).

    • Detailed communication and visual style guidelines.

    4. Marketing and Sales Adaptation

    • Extensive collateral development (unlimited brochures, banners, social media posts, navigation systems, sales scripts, etc.) during the default Support period.

    • Customer experience integration guide.

    • UI design guidelines.

    5. Brand Book (100+ pages)

    • Complete brand guidelines for consistent application.

    6. Implementation & Support

    • Comprehensive team training.

    • Oversight and implementation support through initial campaigns.

    • Extensive deployment planning (up to 5 revisions)

    • Unlimited collateral integration and comprehensive support availability (9-to-5) for up to 3 months.

the SUPPORT

Black asterisk symbol on white background. japai* icon.

Once your brandbook is ready, we collaboratively plan the deployment approach tailored to your business needs. Our deployment support ensures your brand is effectively integrated into your business operations:

  • Collaborative planning sessions for optimal brand rollout.

  • Implementation consultations and tailored recommendations.

  • Continuous 9-to-5 availability for urgent assistance.

  • Immediate response and support for unforeseen issues.

Stay Strong

Protect and maintain your brand

Building a powerful brand is just the beginning — maintaining its strength requires ongoing care. While THE PLATFORM gives you a complete brand foundation, THE MANAGER ensures that foundation stays intact, guiding your team, monitoring consistency, and adapting to change.

This service is designed for businesses that already have a solid brand platform whether developed by japai* or independently, but require professional support in implementation and adaptation based on market feedback, and protection of your brand assets.

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